Press

Editors, event organizers and podcasts will find what they need here. You may use the texts, the portrait and the covers freely when reporting on me and my books. The stage photo belongs to the University of St. Gallen, so please ask them before using it. If anything is missing, write or call me.

Short bio

In one sentence

Guido Bosbach advises mid-sized companies on organizational development and AI governance, is COO of Management Insights AG and the author of “Cheap to Make, Costly to Check” and “Kein Naturgesetz” (in German).

Short, about 50 words

Since 2011, Guido Bosbach has advised managing directors and leadership teams in mid-sized companies on organizational development and AI governance. Before that he spent fourteen years in the international business of Deutsche Telekom. A mathematician by training, he is COO of Management Insights AG in Switzerland and lives in Wachtberg near Bonn, Germany.

Long, about 120 words

Since 2011, Guido Bosbach has advised managing directors and leadership teams in mid-sized companies on organizational development and AI governance. He asks where an organization actually decides, who checks the result and who answers for it. He has assessed around 120 companies with the Organization Twin of Management Insights AG, where he is COO.

Before going independent, the mathematician spent fourteen years in Deutsche Telekom's international business. He is the author of “Cheap to Make, Costly to Check” (2026) and “Kein Naturgesetz” (2026, in German) and co-author of UNMANAGED (LID Publishing, London, 2026).

He published “Fertig ist nicht gelernt”, on AI in school, as a pro bono project. “Eigentlich wussten wir das” is due from Versus in Zurich in February 2027. Both books are in German. He lives in Wachtberg near Bonn, Germany.

Photos

Portrait of Guido Bosbach, cut out

Portrait, cut out · PNG, 1,651 × 2,560 px
Photo: Hannah Bosbach
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Guido Bosbach on stage at the HSG alumni evening

On stage, HSG alumni evening
Photo: University of St. Gallen (HSG)
Use only with permission from the HSG

Books and covers

Book cover of “Wer prüft, zahlt” by Guido Bosbach

Wer prüft, zahlt
German edition of “Cheap to Make, Costly to Check” · 2026 · paperback €34.00 · ISBN 978-3-567-00643-2
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Book cover of “Kein Naturgesetz” by Guido Bosbach

Kein Naturgesetz
in German · 2026 · paperback €20.00 · ISBN 978-3-384-99601-5
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Book cover of “Fertig ist nicht gelernt” by Guido Bosbach

Fertig ist nicht gelernt
in German · 2026 · paperback €22.00 · ISBN 978-3-567-03890-7 · free PDF
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Book cover of “UNMANAGED” by Guido Bosbach

UNMANAGED
with Lukas Michel and Herb Nold · LID Publishing, London, 2026
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Book cover of “Cheap to Make, Costly to Check” by Guido Bosbach

Cheap to Make, Costly to Check
US edition of “Wer prüft, zahlt” · 2026
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“Eigentlich wussten wir das” (in German) is due from Versus in Zurich in February 2027. More on all the books on the Books page.

Topics

Who checks what AI delivers?

AI has made producing cheap, and checking costs as much as before. In many companies this checking load ends up with people who never asked for it and get no time for it. I show managing directors how to spot where this happens and how to settle responsibility before an incident forces them to.

Why organizations don't do what they know

Many organizations know what needs doing and still don't do it. It's rarely the people and mostly rules, routines and responsibilities that reward something else. I see the same pattern in countries, most clearly on climate. That's the subject of “Kein Naturgesetz” and my next book, due February 2027 (both in German).

Building trust where control gets expensive

When something goes wrong, the next control often follows: office attendance rules, extra approvals, more reports. Each makes sense alone. Together they cost time and trust. Some people with other options leave. I show where a rule still catches something, where it's just signed off and how to reintroduce dropped rules properly.

What mid-sized companies do better than large corporations

The study “Patterns of Mastery” by Lukas Michel, Johanna Anzengruber and Herb Nold analyzes data from 458 organizations. In it, owner-managed companies in Central Europe do better on average than large corporations in the same industry. I explain what they do differently and what gets lost once a company grows.

AI in school: about it, without it, with it

Almost all teenagers have used AI, including for homework. So finished homework no longer shows whether someone learned anything. In “Fertig ist nicht gelernt” I lay out the evidence for and against AI in school for parents, teachers and students. The book is a free PDF in German, and you may pass it on.

I'm available for interviews, background talks, guest articles and podcasts, in German and English, online and, in German-speaking countries, in person too. Talks and keynotes are on the Keynotes page.

Publications and appearances

Here you'll find my articles in trade media and conversations you can hear or read, newest first. The more recent texts are about AI and about who in a company is responsible for its results. I'll add recordings of talks as soon as they're publicly available.

Articles

Podcasts

Interviews

  • What role do people play in culture change? Part 3: interview with Guido Bosbach (in German) · blog of GPM, the German Association for Project Management, August 13, 2019
  • “The country needs new managers” (in German) · interview on the program “Geld, Markt, Meinung” on SWR2 radio, May 2019 (no longer available online). Audio sample, 54 seconds, an excerpt from my own recording of the conversation:

Contact

Guido Bosbach
Alkersheimer Weg 4, 53343 Wachtberg, Germany
kontakt@guidobosbach.com
Mobile +49 160 9066 4306

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